CLIENT: Netflix AGENCY: Wunderman Thompson BR
Our wrapped 2D and 3D illustrations transformed the interior of two São Paulo’s subway cars at line blue from top to floor, with two settings crafting multiple elements from Wednesday’s boarding school Nevermore – drawing inspiration from the one-of-a-kind aesthetic (imbued with 80’s goth subculture and campness) of the Netflix series main director Tim Burton. Alongside the agency’s official replicas of Thing, hanged on the subway cars, the passangers heading to CCXP 2022, as well as the commuters during this week’s event, embarked on an immersive organic experience